Charleston SEO Experts is top internet marketing company in South Carolina. We provide all aspects of internet marketing services, including SEO, Social Media, Reputation Management, Pay-Per-Click and Web Design. Our professionals are passionate about what they do and that passion is proven in the results; we develop professional and personalized strategies to solve our client’s internet marketing needs.
SEO or search engine optimization is an online marketing technique composed of various strategies used to place your website higher on search engines, in the efforts to garner more traffic to your website and ultimately more business to your company.
For example, if you own a restaurant in Charleston you know the competition can be quite competitive with hundreds of restaurants trying to compete for the business of hungry locals and tourists. Many people, especially those visiting Charleston, will look online for restaurant recommendations by googling phrases such as “best restaurant in Charleston.” The potential customers will scroll through the list, look at the menus and photos of food and read the reviews; then he or she will make a decision. If your restaurant does not even come up on that list, you have no chance of garnering that business. This applies to all businesses.
Our Charleston SEO company takes pride in enhancing the marketing strategies of local businesses through improved online rankings. The importance of hiring a search engine optimization company in Charleston cannot be undermined; billions of people search the web every single day looking for companies that they want to buy goods or services from. Although classic techniques such as word-of-mouth and paper advertising are still relevant, most business today is garnered online. If your website does not rank organically for your targeted keywords, you are missing out on hundreds, maybe thousands of new consumers.
Charleston SEO Experts will provide you with a free SEO audit at our initial consultation, outlining strengths, potential areas of improvement and a strategy to bring your business to the top.
Our company will conduct extensive research on your industry and create a comprehensive strategy for you to obtain high search engine rankings for relevant and competitive keywords.
Relevant, informative and unique content is crucial for online ranks; our content writers work tirelessly to ensure that your pages are optimized and new content is created regularly.
Our SEO professionals have strong relationships with various publishers to provide you with the most relevant, authoritative and trustworthy links to garner trust and relevance for your site.
SEO is not one strategy or technique, but a widespread group of strategies intended to boost the visibility of a website; SEO campaigns typically also work in conjunction with other online marketing strategies such as Web Design, Social Media Marketing, Reputation Management and Pay-Per-Click.
The first step in developing a successful SEO campaign is keyword research and planning. Keywords are the terms that search engine users type in looking for a specific results or answer. The higher you rank for your targeted keywords, the more traffic your website will receive and the better your bottom line will be. It is important to research and market around keywords that receive a lot of searches that are most relevant to your business.
Going off of our restaurant example, if you operate a southern restaurant in downtown Charleston, it makes sense that you would want to rank for keywords such as “best restaurant in Charleston” or “southern food Charleston.” However, ranking for terms like “clothing store,” would not help your business (and with Google’s always changing algorithms, they have begun to penalize websites that attempt to add information in that is not relevant to their industry!).
So what exactly does an SEO company in Charleston do with these keywords? Well first, it is important to optimize the pages of your website, which is one realm in which SEO and web design meet. Google and other search engines have algorithms that determine where a website should rank on the web; there are thousands of factors that go into these algorithms. However, one of the most important factors that search engines look too when placing a site is keyword placement on the pages of the website, along with how informative and unique that content is. Gone are the days where pages “stuffed” with hundreds of keywords rank the highest.
Content creation has always been extremely important to SEO; however, as search engine algorithms change and SEO strategies develop, the importance of content has grown and developed as well. The pages of your website must be relevant to the quarry on the search engine, or you will not rank. It has also become increasingly more important to have the most unique content on the web: your content must not only be relevant to the quarry, it must also be the best answer to the question presented to the search engine. Duplication of content, whether copied from another site or duplicated from other pages on your site, will not bode well for your ranks. When people search online, they are looking for answers to their questions and for a reason to choose your company over another one. If the user is bored or your information is not sufficient and creative, the user will quickly leave your site, which is harmful to ranks.
Other website factors are also highly important when trying to improve organic ranks online. A businesses website must be responsive, user-friendly and have an aesthetically pleasing design. Again, if the website is confusing or, for lack of a better term, ugly, the search engine user will quickly leave your site and look for a competitor. Your website must also be mobile-friendly and mobile-optimized. Today, more people are on-the-go and with smartphones than ever before, meaning many of those billions of daily search engine users are searching on a mobile device. If your site is not mobile-friendly and mobile-optimized, you guessed it, onto a competitor’s site.
A major, arguably the most important (but most complex) facet, of a successful SEO campaign is link building. Links are a pathway from one website to another; the more trustworthy, authoritative and relevant links you have coming into your website, the more liked it will be by the search engines, enhancing your online visibility. Essentially, links determine popularity; the more popular your site, the higher it ranks. Our SEO company in South Carolina develops a personalized link building strategy for each client, as it is essential to obtain links relevant to your industry and your location. There are various types of links that can be purchased to aid your ranks but the bottom line is the more relevant and high authority links that point to your site, the better you will rank.
And, of course, there is always more.
If you would like to learn even more to get on the path to better online visibility and a more thriving business, contact us today.
“Their name says it all! This company is truly experts at what they do, along with being kind, professional and available. In the last year, they have raised my ranks a lot and my business has soared! Highly recommend.” Susan K., Charleston business owner.
Contact us today to discuss your business goals and internet marketing needs; we would love to help grow your business. We always strive to exceed your expectations!
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